Is Podcasting Commercially Viable?

The good folks at Gartner Research have come out with their list of tools that retailers should be taking advantage of in the New Year, one of which is, you guessed it…. Podcasting!

This may not be news to us audio geeks, but it IS helpful and encouraging to see that a research company with the authority of Gartner has come forward with a new recipe for retail success that includes our beloved podcasting medium.

Rounding out their list were other online tools such as blogs, RSS, Short Message Service (cell phone messages), VoIP, data sharing co-ops, and highly targeted paid search endeavours. The Blog is a convenient and accessible way to communicate online, which you are living proof of because we’re talking to each other in a way right now, online.

The main message from Gartner was that we have to embrace and trust these new mediums in order for them to thrive, communicate their objectives, and assert themselves in our daily lives. One of the easiest of these tools to welcome into our homes and into the workplace is podcasting. Not only has Apple made podcasting mainstream through their iTunes Music Store, but recording podcasts becomes easier everyday with new recording software and distribution services.

Friends, this is where you can play an instrumental role in all of this. You are voice-over talents or keen supporters of voice-over services. It is our responsibility to preach this new medium to our families, friends, and co-workers. Have you ever been visiting with someone and discovered that they had not yet subscribed to a podcast or that you had to explain what one was?

We must work together to build a foundation of trust and acceptance for podcasting. Most people that are converted to podcasting as a new medium for entertainment and education are referred by a friend or family member, usually while in front of their computer for a hands-on experience with an informed guide close by to answer any questions that they might have.

Here’s to a new year that gently integrates these extraordinary technological fruits!