Many speculated that the 2007 holiday shopping season, which typically goes from Thanksgiving to New Year’s Eve, would be the time that consumers would decide which high definition format would win out in the war between next generation video discs.
Maybe this year.
Having said that, Don Reisinger outlines a roadmap for ending the high-def format quagmire. In his post, Don proposes a three step process to bring a happy resolution for the movie studios, the consumers and the industry at large.
The strategic next steps would be:
- Sony signs on Warner, which would bring 70% of movies being manufactured under the Blu-Ray camp.
- Once Sony inks the deal with Warner, immediately drop the price of both the Blu-Ray media, and most importantly the Blu-Ray players to under $100.00.
- The ensure success, a full-out public relations campaign is in order to inform HD DVD supports that the time is now to change allegiances.
If the end of year figures for movie sales are any indication, you can see there’s a lot to gain for the winner.
Do you own a Blu-Ray or HD DVD player? If so, why did you choose the format you did?
Let us know by adding your comments below.