Super Bowl Ads : How Were The Voice-Overs?

Many commercials that appeared during Super Bowl XLII took a satiric tack, spoofing movies, television shows, video clips, celebrity misbehavior and more. A typical though entertaining cast of characters — animals, babies, pop stars — all made their appearances, lending a lighthearted spirit to the annual festivities.

If you missed any of these commercials, you can catch them online at MySpace.

Pepsi

Promoting: PepsiStuff.com

Favorite line: “From Justin Timberlake MP3s, to HDTVs…”

Voice-over: Young, hip male twenty-something who sounds like he’d be a good friend.

Rating: 4/5

Bud Light

Promoting: Bud Light

Favorite line: “and now, the ability to breath fire…”

Voice-over: Announcer who sounds like he could be the brew master himself. Time-compressed voice-over simulates disclaimers typically heard on kids toys commercials or ads for pharmaceutical products.

Rating: 5/5

Audi

Promoting: Audi sports car

Concept: Spoof of a famous scene from The Godfather

Voice-over: Several screams emanating from a man in his bed as he discovers the grill from his old luxury vehicle beneath his silken sheets. No horse head but the oil is a good parallel to the blood in the film.

Rating: 3/5

Diet Pepsi Max

Promoting: Diet Pepsi Max soft drinks

Favorite line: “Wake up people!”

Voice-over: Hyper sports coach barking orders. The “Wake Up People” line sounds a tad obnoxious with a taste of Jim Carrey.

Rating: 5/5

Sales Genie

Promoting: Sales Genie sale lead service

Favorite line: “But I have 7 kids!”

Voice-over: Indian accented sales professional with clear diction provides voice over of salesman and also voices the tag in character.  A secondary voice belongs to the boss character, a gruff, hard hitting man on a mission.

Rating: 3/5

Bridgestone

Promoting: Bridgestone tires

Favorite line: “Aaaaahhh” ( in a number of animal voices )

Voice-over: Authoritative father figure announcer gives the punch line “For drivers who want to get the most out of their cars, it’s Bridgestone or nothing.”

Rating: 4/5

Garmin

Promoting: Garmin GPS

Favorite line: “Arriving…”

Voice-over: British female voice talent providing turn-by-turn directions

Rating: 5/5

T-Mobile

Promoting: Fav 5

Concept: Former NBA star Charles Barkley mocked the superstar lifestyle in an ad for T-Mobile. Rating: 5/5

Which was your favorite?

Which voices were most memorable, or better yet, which commercials inspired you to take some action?