Voices.com takes customer service seriously — very seriously, and as such, was honored with a 1to1 Impact award.
1to1 Media reports that customer strategy is always evolving. And in many cases, the best advice about what to do with your customers comes from your peers, doing similar things at their companies.
The 1to1 Impact Awards shines a spotlight on companies doing extraordinary things with customer strategy with war stories direct from the winners about how they were able to achieve their customer goals.
When asked in an interview with 1to1 about what advice could be given to marketers about using customer strategy to make an impact on the bottom line, David Ciccarelli, CEO of Voices.com shared:
“I would say treat each customer uniquely, and understand that each has specific needs. They’re coming to you for solutions to whatever problem they might have. Also, be flexible. Understand that their needs are unique to them, and tailor whatever you have to offer around wherever they’re at. That’s everything from going the extra mile to offering discounted rates or flexible payment terms. I think that those are just small ways to meet those customer needs. But also explore tools and best practices that vendors and partners have to offer. Utilize the knowledge of other people within the industry.”
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