New Jersey Div. of Travel & Tourism Includes Voice Over in Spring Campaign

When the New Jersey Division of Travel & Tourism debuted the state’s new multifaceted Spring advertising campaign, two compelling new television commercials take center stage in a media mix featuring radio, billboards and the Internet. With vivid imagery, the 30-second TV spots go beyond simply suggesting a visit to the Garden State — they draw viewers in by highlighting New Jersey’s signature attractions as well as a sampling of the state’s artistic, cultural and historic destinations.

The campaign, which features images of GPS navigation screens and the familiar “you have arrived” broadcast voice-overs, capture New Jersey’s range of experiences — from bicycling to birdwatching, from starfish to spa treatments. Viewers will see historic venues such as Red Bank’s revitalized Count Basie Theatre, exciting dining and nightlife, and families bonding over Wildwood’s exhilarating rides and nostalgic “Doo Wop” culture.

New Jersey’s great destinations will be splashed across the Eastern seaboard — from Toronto, Ontario to Roanoke, Virginia, and from Cincinnati, Ohio to Long Island, New York. Drivers will see billboard images of the state’s diverse tourism gems — as colorful GPS screens — along major thoroughfares. Web surfers can explore online through Internet advertising. And radio listeners will hear “mini itineraries,” perfect for a quick getaway. “We’re not just saying ‘come visit New Jersey and you’ll be pleasantly surprised’ (although you will be),” notes Nancy Byrne, executive director of the New Jersey Division of Travel & Tourism. “The campaign celebrates the theme of ‘Great Destinations in Any Direction’ by spotlighting destinations that visitors will want to know more about. Stroll the gorgeous beaches of Spring Lake — or the indigenous New Jersey art at the Noyes Museum. Steal away to one of Cape May’s romantic Victorian inns. Take the kids on an eco- tourism canoe trip in the Pinelands. Or come see family-friendly Atlantic City attractions, like the fascinating water, sound, and light show at The Pier at Caesar’s or the Steel Pier’s classic amusements. Atlantic City’s luxurious resorts, dining, spas and shopping are world-class.”

For information on these destinations and assistance when planning a New Jersey vacation — including additional itinerary ideas, finding accommodations and ordering brochures — go to www.visitnj.org.

Source: PRNewswire.com