When the going gets tough, the tough get going, right?
As the global economy continues to struggle, voiceover talent are trying to find ways that they can get more voiceover work, many of which are trying to secure representation at agencies repping talent in New York and Los Angeles.
For some, finding an agent has been relatively easy, but for others, it’s been an ongoing parade of first impressions, demos posted in the mail and not much else.
The VOX Daily voice actors blog reports that while there is an increased demand for the services provided by agents, agents are not necessarily on the lookout for talent in addition to the pool they already serve, making it more difficult for potential talent to get their foot in the door at established agencies.
Agents themselves are torn between giving new voices a chance and their obligations to existing clients, clientele that expects them to favor their business who are also feeling the pinch of the economic downturn.
The picture isn’t all doom and gloom, though.
Voice artist Matt Cowlrick, an Australian living in the United Kingdom, offered, “I did manage to snag some representation in the last few months. Though the UK only ‘officially’ went into recession a few weeks ago, the ‘credit crunch’ has been rolling for quite a while. The advantage I had, was that the agency I hoped to have represent me didn’t have a young Australian voice talent.”
Jamee T. Perkins, an American voice artist, shared, “I just landed an agent in the midwest… I hadn’t thought about agencies and how the recession/depression would effect them. Now, more than ever, I feel lucky to have landed some help in the big, scary, world of agency representation.”
22-year veteran voice artist, Ed Victor, advised, “Find the agency you want to be with, listen to their current talent roster and make a case as to why you would be a fit for them. Also, now is the time to make absolutely sure that your demo is as good as it can possibly be. Often times talent has but one shot to get the agent’s attention. And that shot could be within the first :05!”
To read the article in full and join the conversation, visit VOX Daily via the source link below.