What Do Some Of The Top Growth Industries Have In Common? Voice Overs.
May 27, 2011
According to a new report by IBISWorld USA, Voice Over Internet Protocol (VoIP) leads the list of the ten industries expected to see the highest growth rate between 2010-2016. Also on the Top 10 list are video games and Internet publishing.
This is good news for the voice over industry. These sectors regularly require voice over talent for their audio needs and could become major contributors in the job market for voice talent as they grow.
The voice over industry is said to be over $11 billion strong which is divided across a huge span of niche markets including Business, Cartoons, Documentaries, Educational Video, Internet, Jingles, Movie Trailers, Music, Podcasting, Radio, Telephone, Television and Videogames.
Corporate projects currently lead the bread and butter jobs for the voice over industry. An increase in voice over jobs for video games would give talent the opportunity to stretch their creative muscles more often and with the growing popularity of Internet publishing as a new method for entertainment programming voice actors may see more opportunities to work on projects in online broadcasting.
Over the last two years Voices.com has seen an increase in Internet job postings which seems to suggest that there is the potential for these growth industries to lean more toward e-commerce sites to search for, audition, and cast their projects.
The future is looking bright.
Source: The Atlantic/Voices.com
the two types of voice-work Lin Parkin states as the ‘bread and butter” for the voice industry are also killing this industry. Corporate projects, which is for the most part a non-union gig and Video Games, which are paid as a one-time buyout, are both factors leading to the demise of union voiceover work and ultimately the only way to make a living in this industry. The third venue you mention is internet publishing, which is also not a residuals based structure, which up until now has been the only means voice actors have been able to support themselves. it’s a shame that’s it’s come to this.
The more AAA-studios producing video games, the likelier that the unions can actually get involved. Some people must be blinded by the budgets and revenue of video games to not realize that it is spread out over a huge time span (sometimes 5 years) and involving hundreds of people. Voice-over is a small piece in that machinery.
Another probable reason video games are seeing increased revenue is the fact that the industry has seen good growth through the past decade, and also that many developers and publishers are now pushing for console releases, which minimize pirating.
The bigger games go to the union, because that’s usually where the best talent is.