Youth Media Alliance is hosting its fifth Children, Youth & Media Conference, to be held at St. Andrew’s Club & Conference Centre and at CBC/Radio-Canada in Toronto, Ontario from November 13 to 15, 2013.
The conference will attract over 200 professionals in screen-based productions for youth and includes three days of round tables, workshops, screenings, discussions and networking activities. The first day will be devoted to panels and discussions that delve into key elements that make children’s films successful.
Accompanied by renowned directors and scriptwriters, Michel Pradier (Telefilm Canada) and Jocelyn Hamilton (Corus Entertainment) will be discussing the new Family Feature Production Fund. Additionally, the art of creating a drama series for youth will be explored by Frank Van Keeken (The Next Step) and Michael Goldsmith (Family Channel).
The roundtable agenda will address how the term “quality” has evolved for youth productions and how broadcasters and producers adapt their production formats and genres to capture the interests of young people, who tend to gravitate toward short, often amateur videos.
Jocelyn Stevenson will be on board from the UK-based company Mind Candy. She will explain how the wildly popular Moshi Monsters has benefited from the engagement of its target audience. Moshi Monsters, a digital world of 65,000 subscribers, is gearing up for its television and the big screen debut slated for UK release in December 2013.
The remaining two days will take a more in-depth look at issues the industry faces, particularly in a workshop led by Jan-Willem Bult, creative head at KRO Youth (a public broadcaster in the Netherlands). The workshop focuses on practical ideas and activities for creating original content that appeals to boys aged 9 to 12.
Tara Sorensen, head of kids programming at Amazon Studios, along with creators J.J. Johnson (Annedroids) and Angela Santomero (Creative Galaxy), will also share how the Amazon Studios process has changed the way new kids’ content is developed, how feedback and collaboration have become the driving force behind development, and the opportunities the studio offers for creators.
On the last day, participants will take a foray into the Latin American market through the screening of some of the best youth programs presented at ComKids Prix Jeunesse Iberoamericano last June. Discussions will be led by Beth Carmona, executive director of ComKids. Also scheduled is a round table on co-productions with Brazil, which takes a look at the new rules that have been put in place with case studies examined.
The CYM Conference is made possible through generous contributions from the Independent Production Fund, the Canada Media Fund, 9 Story Entertainment, the Bell Broadcast and New Media Fund, CBC, Sinking Ship Entertainment, Shaftesbury, Corus Entertainment, Guru Studio and Play Collective.
Source: Youth Media Alliance