Radio Ad Market Down? Not at Bid4Spots, Nearly Doubling in Size in 2008
Strategically Designed Reverse Auction Proves to Be Winning Formula; Advertisers Say Bid4Spots Complements Search by Cost-Effectively Driving Listeners Online.
Tagged: advertising
eBay Closes Doors on its Media Marketplace
Adweek is reporting that online auction house eBay has shuttered its Internet-based system for buying and selling TV and radio ads, the company has confirmed on its Web site. The[...]
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Podcasting Needs a Standard Set of Metrics to Attract Advertisers
Podcasting may be the darling of the new media circuit but what is its impact and what metrics if any are being used to monetize it?
Wizzard Media Hits 1 Billion Podcast Downloads
As a positive sign that Wizzard Media is doing things right, they’ve just reported that they’ve recorded an unprecedented one billion podcast download requests in 2007, a milestone for Wizzard[...]
2008 Outlook: Local Online Ad Spending Surges by 48 Percent to $12.6 Billion
Research and Markets has announced the addition of new Borrell Associates report: 2008 Outlook: Local Online Advertising to their offering. After a decade of testing the Web, local advertisers are[...]
Google Radio Advertising : 1 Year Anniversary
Before you login to Google and create a radio ad campaign, you’ll need a commercial to air, and more to the point, the assistance of a professional voice talent to produce the :30 or :60 spot.
To break it down, here are the key factors that will need to be considered within each category regarding selecting a voice talent for your radio commercial
Do Celebrity Spokespeople Really Sell More Stuff?
While celebrities have notoriety and influence, their reputations from their acting careers or choices made in the public eye may also carry certain connotations or excess baggage that is not intended to coincide with the advertiser’s marketing pitch.
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